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The List

Digital marketing & website development lists of ideas, links and resources

1

AI in digital marketing

Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.

Digital Marketing

trend

08/09/22

2

Audiense

Social media platform that identifies trends and potential customers, helping with targeted ads and prospecting.

Digital Marketing

tool

paid

social media

research

prospecting

08/03/22

3

Content segmentation

Give users/email recipients the option to opt-out of content categories such as Christmas, Father's Day or other non-relevant or sensitive topics.

Digital Marketing

trend

08/09/22

4

Focus on your audience

Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.

Digital Marketing

trend

08/09/22

5

LinkedIn

Yes, LinkedIn is making a comeback as their monthly users continue to grow and more and more businesses are reporting positive lead generation figures.

Digital Marketing

trend

08/09/22

6

Metaverse

The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.

Digital Marketing

trend

08/09/22

7

NFTs and crypto

You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.

Digital Marketing

trend

08/09/22

8

Personalization

Create specific content and advertising that caters to your audience members - when and where they are.

Digital Marketing

trend

08/09/22

9

Privacy, trust

Be open and honest about what data you're collecting from your users and why.

Digital Marketing

trend

08/09/22

10

Quality interactions

With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.

Digital Marketing

trend

08/09/22

11

Short, DIY videos

Inspired by TikTok, record short, unedited videos/screen-shares of processes, tasks, activities of your business.

Digital Marketing

trend

08/09/22

12

Tell a real story

Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.

Digital Marketing

trend

08/09/22

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